You Will Learn How To Create Your Own Message Based Marketing Videos
Introducing a brand new concept in video skills training. Are you ready to address your audience consistently using video? Let us help you develop you simple video production skills using your phone and affordable gear!
Why should I use video?
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Whatever your message is, video is the most effective way to build a personal relationship with your audience.
“Video as a means of storytelling and advertising is no longer a nice option, it’s a necessity. If you want to increase conversion and exposure, a video marketing strategy is the only way to go.” - Biteable
“6 out of 10 people would rather watch online videos than television.” - Google
“Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.” - Insivia
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All social media platforms are pivoting to video.
“Social video generates 1200% more shares than text and image content combined.” - G2 Crowd
“Instagram is no longer a photo sharing app. Video is driving an immense amount of growth online for all major platforms” - Adam Mosseri, CEO - Instagram
“YouTube is the second most popular website after Google.” - Alexa
“ 93% of marketers said they landed a new customer thanks to a video on social media.” - Later
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You're in control.
“Showcasing the faces of your brand through video content can humanize your business and help create a deeper, more emotional connection between you and your community.” - Later
When you create a video, and work with a video editor, you are in complete control of your messaging.
When you give a live presentation, unpredictable things can happen. In a video that you control, you can delete lines, and present yourself however you see fit.
Using video, you will build a level of rapport and trust with your audience that is unmatched by any other technology.
What Experts Are Saying
“Perfection isn’t the end goal, connection is.”
— Meghan Anderson
CMO: Wanderlust
“The future belongs to the content creators. Either adapt, or life will leave you behind”
– Matt Higgins
ABC’s Shark Tank
Executive Fellow at Harvard Business School
“Most of the content 10 years ago was text, and then photos, and now it’s quickly becoming videos. I just think that we’re going to be in a world a few years from now where the vast majority of the content that people consume online will be video.”
— Mark Zuckerberg
Founder & CEO: Facebook
So, you would like to have video content, but there are a number of things stopping you:
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Challenge:
You don’t know how to produce your own video
Video production is too expensive
You don’t have the in-house skills to produce video
You can’t afford to hire an in-house video producer
You’re camera shy
Content creation is too demanding and fast paced
You’re a strategic thinker (this is ok!) which results in paralysis by analysis
Video editing is way too time consuming and takes too long to learn
Once you actually take out your camera and hit record, you forget what you wanted to say
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Solution:
I will work with you every step of the way for an entire year (while also staying out of your way)
For less than half the cost of an in-house video producer, I will create either 1, 2, or 4 videos per month for you
I will not only provide consistent video content for you for a fraction of industry rates, I will also provide video skills training and support for 12 months
We work remotely and plan efficient recording sessions to optimize time and resources
Creating consistent video content will not feel like any additional work for you
I have come up with a very unique and smooth system to get your videos recorded, edited and uploaded remotely
The future of work is uncertain, and I believe that I have come up with the perfect solution for organizations that are looking to create video, but have no expertise, do not have a high budget, and cannot afford to hire an in-house video producer
Who will be creating the video content, and providing the training?
Andrew King began his video production journey in 2005 after enrolling in the film and media program at Queen’s University in Kingston, Ontario. Since graduating in 2010, Andrew has had many roles in the industry including as a director, producer, and editor. Now in year six of running a video production company, Andrew believes strongly that there is a very large group of people, small businesses, and not-for-profits who are not being served well by the video production industry. RemoteVideo.Co is a low cost, collaborative video content solution, designed to help get brand stories, and knowledge out to the world. Book a free phone call or video chat to see if this service is right for you!
As your video producer / trainer I will:
Take a thorough approach to creating your videos, and take the time to understand what it is that you’re trying to communicate
Approach our projects with an unmatched work ethic, and attention to detail
Be available to communicate with you 365 days per year (yes, including holidays)
Provide unlimited training support, and revisions to videos
Solve problems. I am a creative problem solver, and when we create videos together, there is no problem that we won’t be able to solve to get the videos ready to be shared!
Always find the answer. If you ask me a question that I don’t know the answer to, I will take the time to find out the answer instead of saying “I don’t know.”
How do we actually create the videos remotely?
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Option 1: Zoom
We will get on a monthly recorded zoom call to capture all of the content of you or somebody on your team speaking on camera
A pre-written script won’t be required for this option because I can ask you questions and help you deliver your content based on a point form outline. Think of it like being interviewed for a video in person, but we’re using zoom.
If you would like higher quality footage than zoom, you can set up a higher quality camera next to your webcam and send me the file after the interview, but zoom is acceptable quality for regular online content
We will record multiple videos worth of content in one session, if your plan includes multiple videos per month
Once I download the video file from Zoom, I start editing
I send Vimeo review page links. You will be able to easily make notes on the rough cuts of the video, and I provide unlimited revisions (this is extremely user friendly)
We stick to the same schedule every month, and crush these videos!
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Option 2: Self-Recorded Videos
We will create a shared google drive folder with outlines for each of the videos and scripts, if you would like to read from a script
You will set up your phone with a phone tripod from Amazon that I will recommend
There is an easy to use teleprompter app that will allow you to read from the screen on your phone while the phone records you speaking. (Extremely user friendly and convenient)
You will send me the footage using a dropbox link that I provide (no login required on your end)
Once I have the files, I start editing
I send Vimeo review page links. You will be able to easily make notes on the rough cuts of the video, and I provide unlimited revisions
We stick to the same schedule every month, and crush these videos!
Note: We can try both options over the course of 12 months to determine which works best for you. The price will not change
BONUS!
Did you know that an immersive video skills training package is included in every option? This includes unlimited support throughout the entire 12 months that we will be working together. If you have an in-house marketer on your team, I will train them to the point that you may not even need me for a second year.
Training package includes:
Thorough training delivered from an award winning filmmaker / video producer with 10 years of experience and a degree in Film and Media from Queen’s University
Unlimited support for 12 months (extremely rare in skills training)
On demand video module based training with unlimited access (even after the 12 months are up! You never lose access)
Schedule a phone call or video chat any time during the 12 months to answer a list of questions
The Advantage: Speed of Production, Pricing, Convenience
The value of a camera does not dictate the value of a message, and the 4K selfie cameras that smartphones have in 2021 actually look pretty great.
When organizations hire video production companies it is fairly standard to pay $7,000 per video on the lower end for a one or two person crew. Once the project is completed you may end up with 3 video files and have paid $20,000. This production process is extremely expensive and slow. It may still be valuable to do one high budget high production value video per year for your company, but that does not eliminate the need to connect with your audience consistently with faster, more affordable video.
The two styles of video content can and should co-exist. One yearly high budget production, and one weekly lower budget remote production to stay connected to your audience on social media, and via your newsletter. In the long run, those constant check-ins with your audience matter more than anything else, and a lower priced production can actually feel more genuine to the audience.
Remember, the quality of the camera does not determine the quality of your message. Also, with cheap remote videos, I can actually use footage from your higher quality video projects and photography database and cut pieces of that content into our weekly or monthly videos. Also, the new iPhones and android phones actually have 4K selfie cameras which look great on social media. We aren’t shooting content for an IMAX screen, the content will be presented on phones and smaller screens.
Simplified Pricing Options:
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Basic
1 Video Per Month for 12 months with unlimited revisions
3 different files included for each video, for specific platforms (Youtube, Linkedin, IGTV etc..)
Captions included, with options for on screen captions and srt file (all included in the price)
Video Skills Training Package Included with 12 Months of Unlimited Support for you and your team
Flexible invoicing schedule and payment options including credit card, e-transfer, physical cheque and more
$15,000 CAD plus HST
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Standard
2 Videos Per Month for 12 months with unlimited revisions
3 different files included for each video, for specific platforms (Youtube, Linkedin, IGTV etc..)
Captions included, with options for on screen captions and srt file (all included in the price)
Video Skills Training Package Included with 12 Months of Unlimited Support for you and your team
Flexible invoicing schedule and payment options including credit card, e-transfer, physical cheque and more
$20,000 CAD plus HST
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Premium
4 Videos Per Month for 12 months with unlimited revisions
3 different files included for each video, for specific platforms (Youtube, Linkedin, IGTV etc..)
Captions included, with options for on screen captions and srt file (all included in the price)
Video Skills Training Package Included with 12 Months of Unlimited Support for you and your team
Flexible invoicing schedule and payment options including credit card, e-transfer, physical cheque and more
$25,000 CAD plus HST
If you hire an in-house entry level video producer for $40K or $50K they will spend the entire year learning through trial and error on your dime. Instead, you can work with a seasoned professional for half the price, with guaranteed results, without having to manage an inexperienced employee, or pay benefits.
I still have a few questions to see if this is a good fit. How do I get in touch?
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Will this be a lot of work for me?
If you are interested in creating consistent video content, using this service will bring the amount of work that you have to do down to an absolute bare minimum. You will either read from a teleprompter on your phone once per month, or get on one zoom call per month. You can even share “spokesperson duties” in your organization if you have multiple people. If that still sounds like too much work, then having video content of any kind unfortunately is unrealistic for you, because this is as easy as it gets!
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What if i'm camera shy, or I worry about not looking good on camera?
Think of recording your content like explaining what you do over coffee. Using video, we are actually more in control of our image and appearance than chatting with people in real life. There is no reason to be afraid of the camera. Technology is here to help us refine, and spread our messages. The great thing is that we can do this completely on our own terms. I am here to make you look good! This is one of the main inquiries that I get, but I think that you are already a great spokesperson for yourself and your organization! If you try the zoom option for recording content, I will have a casual conversation with you to get you talking about your organization as if we’re chatting over coffee. Let’s show some confidence in ourselves and get our messages out there!
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What if I can't come up with enough ideas for videos?
If you choose the weekly video option, I can see how that may feel daunting. Just like any project in life, if we break it down into smaller pieces, suddenly it becomes very manageable. At the beginning of the project, I will brainstorm with you and your team to come up with the topics for the videos, and create a shared google drive folder with documents breaking down the list. The topics may evolve and change over time, but we will have something to work from. If we’re doing 52 videos, we can break it up into 5 major topics, and do 10 videos on each topic, or come up with 10 major topics and do 5 videos on each. There are a number of ways to do this to immediately make the project more than manageable, and dare I say, fun?!